Minji Cha

Minji Cha is the VP of Direct to Consumer at Ritual, leveraging her expertise in high-growth D2C environments from her time as VP of Revenue at IL MAKIAGE during its IPO as ODDITY. Her background is rounded out by an MBA from The Wharton School and foundational experience in consumer-focused private equity at L Catterton.

Outside of her core roles, Minji engages with the startup ecosystem. She has been an invited speaker for accelerators like Lunar Accel, where she helps mentor and kick off new programs for aspiring entrepreneurs, demonstrating a passion for fostering early-stage growth and sharing her knowledge with the next generation of business leaders.

She has a unique background that combines hands-on operational leadership in D2C companies with the strategic investment perspective of a private equity vice president.