Minu Margeret

Observer
DISC Type : ci

Founder & CEO at Blissclub

Bengaluru, Karnataka, India

Overview

Minu Margeret is the Founder and CEO of Blissclub, a fast-growing activewear brand for Indian women. With a background in finance and brand management at companies like Unilever and PhonePe, she leveraged her PGP from the Indian School of Business to launch her D2C venture, scaling it to remarkable success.

Outside of her entrepreneurial pursuits, Minu is a fitness enthusiast and a national-level Ultimate Frisbee player. Her personal struggle to find suitable activewear was the direct inspiration for founding Blissclub. She is passionate about redefining fitness as a joyful journey rather than an outcome-focused goal.

Unique fact: Within five years, her brands flare pants ranked number three in worldwide Google search trends, placing ahead of major global competitors.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Community-First Brands
States that Blissclub was a community before it was a product, emphasizing the importance of building a loyal customer base to co-create products and drive growth.
Inclusive Apparel
Passionate about creating a "body-agnostic" brand that builds for all body shapes and sizes, challenging traditional fitness industry norms and imagery.
D2C Growth
Focuses on a product-led growth strategy for her direct-to-consumer brand, believing that a superior product is the best driver for customer retention and organic marketing.

Media Appearances

Blissclub: Born out of founder Minu Margeret's passion. Featured in Forbes India

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BlissClub's Minu Margeret is building a community of women in the male‑dominated fitness and activewear industry. Featured in The Established

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Who is Minu Margaret? 31‑year‑old founder of BlissClub becomes youngest woman to feature on Hurun India U‑35 list 2025. Featured in Mint

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Work History

2-2020
Founder & CEO at Blissclub
4-2018 - 12-2019
Brand Manager at PhonePe
5-2017 - 3-2018
Media and Digital Marketing Manager at Anheuser-Busch InBev
1-2016 - 4-2016
Commercial Manager at Unilever
8-2014 - 12-2015
Business Finance Manager at Wipro Technologies

Education

2016 - 2017
PGP (Majors in Marketing and Finance) from Indian School of Business
2008 - 2012
UK from The Chartered Institute of Management Accountants

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Founder & CEO at Blissclub
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Insights For Selling To Minu

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Minu is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Minu

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Minu move?

  • They like to analyze well and then make their decisions.
  • Can Minu take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Minu

Personality Compatibility


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