Miquel Marti Colominas

Examiner
DISC Type : cs

Director Comercial Alimentación Humana at Corporación Alimentaria Guissona S.A.

Guissona, Catalonia, Spain

Overview

Miquel Marti Colominas serves as the Commercial Director for Human Food at Corporación Alimentaria Guissona (bonÀrea). He leads the commercial, logistics, and quality control teams with a mission to foster a prosperous, sustainable, and competitive agri-food sector. He holds a Masters in Marketing & Commercial Management from ESIC Business & Marketing School.

He operates with a personal philosophy that blends a positive attitude and passion for his work with core values of humility, ethics, social responsibility, and empathy. This combination guides his leadership and professional approach to business.

He was part of a team that won the ASTER Award for Best Business Project for a marketing plan for "Mushutea. "

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Circular Economy
He publicly discusses bonÀrea's vertically integrated model, which operates without intermediaries, as a key strategy for sustainability and efficiency in the agri-food industry.
Foodservice Channel
Actively involved in expanding business within the Horeca (Hotel/Restaurant/Café) channel, personally attending and promoting at major industry events like the Horeca Professional Expo.
Meat Sector Strategy
Participates in national congresses to analyze the challenges and opportunities within the Spanish meat sector, from livestock to distribution, to maintain its competitive edge.

Media Appearances

Miquel has no verified media appearances

Work History

6-2023
Director Comercial Alimentación Humana at Corporación Alimentaria Guissona S.A.
2010 - 6-2023
Responsable Negocio Leche&Productos lácteos. at Corporación Alimentaria Guissona S.A.
2008 - 2010
Sales Manager at INMASA
2005 - 2008
Responsable de Producción at PROCASA

Education

2017 - 2018
Master en Dirección de Marketing & Gestión Comercial from ESIC Business & Marketing School
2016 - 2017
Post Grado Gestión Estrategica from Universitat de Lleida

More Information

Social Presence :

Prographics :

Exp : 21 Location : Guissona, Catalonia, Spain Job Level : Mid-senior Designation : Director Comercial Alimentación Humana at Corporación Alimentaria Guissona S.A.
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Insights For Selling To Miquel

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miquel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Miquel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Miquel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Miquel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Miquel

Personality Compatibility


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