Mirelva Drost

Questioner
DISC Type : c

VP Product Management & Marketing at Barco

Eindhoven, North Brabant, Netherlands

Overview

Mirelva Drost is the VP of Product Management & Marketing for Diagnostic Imaging at Barco. With an extensive background from Philips in oncology and pathology solutions, she now leads Barcos product and marketing strategies. She holds an MSc from Delft University of Technology.

There is no publicly available information regarding Mirelvas personal life or hobbies outside of her professional career in the medical technology industry. Her focus appears to be centered on advancing healthcare through innovative imaging and diagnostic solutions.

Interesting fact: Mirelva is a co-inventor on a patent for an electrotherapeutic device, showcasing her early career involvement in product research and development.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Pathology
Her recent work and social media posts focus heavily on promoting Barco's digital pathology displays, software solutions like SlideRightQA, and attending industry congresses like ECP.
Medical Diagnostics
Her entire career, from Philips to her current VP role at Barco, has been dedicated to developing and marketing products for medical diagnostic imaging, including oncology and pathology.
Product Marketing
As VP of Product Management & Marketing, she is actively shaping go-to-market strategies and building her team, evidenced by her recent posts about hiring marketing managers.

Media Appearances

Mirelva has no verified media appearances

Work History

7-2024
VP Product Management & Marketing at Barco
8-2021 - 6-2024
Sr. Product Manager Oncology & Pathology at Philips
7-2018 - 8-2021
Validation and Usability Lead at Philips
10-2011 - 7-2018
Product Researcher / Usability Engineer at Philips
10-2004 - 3-2005
Product developer at Instrumentaria, Zagreb, Croatia.

Education

MSc from Delft University of Technology

More Information

Social Presence :

Prographics :

Exp : 17 Location : Eindhoven, North Brabant, Netherlands Job Level : Senior Designation : VP Product Management & Marketing at Barco
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Insights For Selling To Mirelva

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mirelva is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mirelva

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mirelva move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mirelva take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mirelva

Personality Compatibility


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