Miriam Aniel Oved

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DISC Type : cd

Head of Integrated Marketing at Tastewise

Tel Aviv-Yafo, Tel Aviv District, Israel

Overview

Miriam Aniel Oved is the Head of Integrated Marketing at Tastewise, where she translates AI-powered consumer intelligence into actionable brand strategies for the food and beverage industry. She holds dual bachelors degrees from Columbia University and the Jewish Theological Seminary, with expertise in data-driven trends and content.

Outside of her marketing role, Miriam has a background in developing educational programs and consulting on social innovation design. She has demonstrated a commitment to community support, working with non-profits and facilitating cross-cultural learning programs centered on social change initiatives.

She is frequently featured as a consumer trends analyst in food industry publications, providing expert commentary on evolving consumer behavior.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Food & Beverage AI
Leads marketing at an AI-powered consumer intelligence platform and frequently discusses how data can help F&B brands innovate and stay ahead of trends.
Consumer Behavior
As a consumer trends analyst, she provides expert insight on the 'why' behind purchasing habits, from Gen Z's preferences to the rise of functional foods.
Gen Z Trends
Often speaks about Gen Z's impact on the food industry, highlighting their desire for sustainability, community, and food that offers benefits beyond taste.

Media Appearances

Miriam has no verified media appearances

Work History

1-2025
Head of Integrated Marketing at Tastewise
1-2023 - 2-2025
Head of Marketing Communications at Tastewise
1-2022 - 1-2023
Head of Content & Research at Tastewise
11-2018 - 1-2022
Content & Research Specialist at Tastewise
10-2018 - 6-2021
Freelance | Editor, Writer, & Researcher at Freelance

Education

2011 - 2015
Bachelor's degree from Columbia University
2011 - 2015
Bachelor's degree from The Jewish Theological Seminary (JTS)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Tel Aviv-Yafo, Tel Aviv District, Israel Job Level : Mid-senior Designation : Head of Integrated Marketing at Tastewise
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Insights For Selling To Miriam

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miriam is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Miriam

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Miriam move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Miriam take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Miriam

Personality Compatibility


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