Miriam Aniel Oved in

Miriam Aniel Oved

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Head of Integrated Marketing at Tastewise
📍 Tel Aviv-Yafo, Tel Aviv District, Israel

Miriam Aniel Oved is the Head of Integrated Marketing at Tastewise, where she translates AI-powered consumer intelligence into actionable brand strategies for the food and beverage industry. She holds dual bachelors degrees from Columbia University and the Jewish Theological Seminary, with expertise in data-driven trends and content.

Outside of her marketing role, Miriam has a background in developing educational programs and consulting on social innovation design. She has demonstrated a commitment to community support, working with non-profits and facilitating cross-cultural learning programs centered on social change initiatives.

She is frequently featured as a consumer trends analyst in food industry publications, providing expert commentary on evolving consumer behavior.

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Experience
11 Years
Current Role
Head of Integrated Marketing
Job Level
Mid-senior
Location
Tel Aviv-Yafo, Tel Aviv District, Israel
Personality Overview

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Priorities

Topics Miriam cares about

Food & Beverage AI
Leads marketing at an AI-powered consumer intelligence platform and frequently discusses how data can help F&B brands innovate and stay ahead of trends.
Consumer Behavior
As a consumer trends analyst, she provides expert insight on the 'why' behind purchasing habits, from Gen Z's preferences to the rise of functional foods.
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Career

Work history

1-2025
Head of Integrated Marketing
Tastewise
1-2023 - 2-2025
Head of Marketing Communications
Tastewise
1-2022 - 1-2023
Head of Content & Research
Tastewise
11-2018 - 1-2022
Content & Research Specialist
Tastewise
10-2018 - 6-2021
Freelance | Editor, Writer, & Researcher
Freelance
In the press

Media appearances

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Education
2011 - 2015
Bachelor's degree
Columbia University
2011 - 2015
Bachelor's degree
The Jewish Theological Seminary (JTS)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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