Miriam McCabe

Inquirer
DISC Type : cd

Senior Director, Architect Evangelism at Salesforce

The Randstad, Netherlands

Overview

Miriam McCabe is a Salesforce Certified Technical Architect and Senior Director of Architect Evangelism with 25 years of international experience. She focuses on inspiring architects and helping organizations scale transformation by connecting architecture, AI, and people to deliver meaningful outcomes across the Finance, Technology, and Energy sectors.

Outside of her professional life, Miriam recharges through physical activity and spending time outdoors. She has practiced karate for nearly two decades, a discipline that has shaped her views on focus and continuous improvement. She also loves hiking long trails, which gives her the space to think and reset.

Unique fact: Miriam has been practicing karate for almost twenty years, finding that the discipline keeps her grounded.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Architect Evangelism
Leads the Salesforce Architecture Evangelism program, frequently speaking at community events like Cactusforce and Architect Dreamin' to engage with and enable architects.
AI-driven Innovation
Her experience and current role involve driving strategy around AI, including publishing articles on using AI for enterprise search and connecting data silos.
Mentoring Architects
Passionate about giving back to the Salesforce Trailblazer community by mentoring aspiring architects and sharing knowledge to help them grow their impact.

Media Appearances

Architecting the Future, One Community Event at a Time. Featured in Salesforce Blog

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Introducing Think Like an Architect: A New Livestream Series. Featured in Salesforce Blog

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Miriam McCabe – Speaker Profile. Featured in London’s Calling (Salesforce Event)

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Work History

11-2025
Senior Director, Architect Evangelism at Salesforce
3-2022 - 11-2025
Sr. Director & Chief Architect, Global Delivery Innovation at Salesforce
2-2021 - 3-2022
Solution Architect Director at Salesforce
4-2018 - 2-2021
Senior Solution Architect at Salesforce
9-2015 - 1-2018
Senior Product Owner / Functional Lead at innogy NL

Education

11-2024 - 2-2025
Education details unavailable from Salesforce EMEA LEAD
4-2021 - 3-2022
12 months leadership development program for women from Salesforce Women Aiming Higher Program

More Information

Social Presence :

Prographics :

Exp : 24 Location : The Randstad, Netherlands Job Level : Senior Designation : Senior Director, Architect Evangelism at Salesforce
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Insights For Selling To Miriam

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miriam is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Miriam

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Miriam move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Miriam take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Miriam

Personality Compatibility


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