Misha is a Creative Director, Filmmaker, and founder of the creative studio VeryVertical, based in NYC. A graduate of the New York Film Academy and a Webby Awards Judge, he specializes in creating comedic, entertainment-style web films and spots for brands like Samsung and Warner Brothers. People hes worked with often describe him as a "visual storyteller".
Outside of his directorial work, Misha hosts the "yyyyy. show, " where he interviews creators about their motivations and creative processes. He has a keen interest in analyzing modern media trends, from viral TikTok edits to the narrative structure of successful branded content, and what makes compelling entertainment.
He once taught Jennifer Lopez how to pronounce “Azerbaijan” for a project and created talking cheese TikToks for Pinterest.
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