Mitch Askenas

Visionary
DISC Type : Ds

Executive Director, Video Platform - Head of Commerical, Americas at Comcast Technology Solutions

Vienna, Virginia, United States

Overview

Mitch Askenas is a media technology pioneer with three decades of experience, currently serving as Executive Director at Comcast Technology Solutions. With a background from the University at Albany and dual expertise in engineering and sales, he leads his team in driving revenue for OTT and streaming video. Colleagues describe him as strategic, intelligent, and dedicated.

A true innovator in interactive TV, Mitch holds multiple patents for his contributions to advancing video technology, including one for a cloud-based TV distribution system.

Personality Overview

Fast But Thoughtful

Risk Tolerant

Objective Evaluator

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

OTT Streaming Strategy
He actively discusses Comcast's "Ingest once, deliver everywhere" strategy and how to adapt to evolving viewer consumption habits in podcasts and industry panels.
AI in Sports Media
As a recent panelist on AI and automation in sports content, he is focused on how new technologies can help producers meet modern fan demand.
Media Technology Evolution
His career path from engineering leader to sales executive informs his perspective on adapting to and monetizing technological change in the media industry.

Media Appearances

Mitch has no verified media appearances

Work History

10-2017
Executive Director, Video Platform - Head of Commerical, Americas at Comcast Technology Solutions
5-2015 - 10-2017
Managing Partner at nathanCore
5-2013 - 5-2015
SVP Commercial (Sales), Americas - OTT Platforms at Piksel Inc.
12-2008 - 4-2013
Vice President Business Development, Video Service Providers at Miranda Technologies
5-2006 - 10-2008
Co-Founder & SVP Sales and Business Development at Natis Communications Corp

Education

BS from University at Albany

More Information

Social Presence :

Prographics :

Exp : 36 Location : Vienna, Virginia, United States Job Level : Senior Designation : Executive Director, Video Platform - Head of Commerical, Americas at Comcast Technology Solutions
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Insights For Selling To Mitch

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mitch is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mitch

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mitch move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mitch take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mitch

Personality Compatibility


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