Mitzi Cohen

Judge
DISC Type : Dc

Director, Global Corporate Communications & Marketing at Syneos Health

New York, New York, United States

Overview

Mitzi is a product marketing leader at Syneos Health with over 15 years of B2B experience at firms like McKinsey, KPMG, and Deloitte. She specializes in the technology and life sciences sectors, driving growth through transformative campaigns. Colleagues describe her as a strategic, adaptable, and highly skilled mentor with strong leadership abilities.

She has a passion for distilling complex ideas into compelling brand narratives and believes that great marketing leaders must remain curious. This intellectual curiosity is demonstrated by her recent completion of a Marketing AI certificate from Cornell, reflecting a commitment to continuous learning and integrating new technologies into her strategic functions.

Unique fact: While at KPMG, she was the only Big 4 professional to win the prestigious ITSMA Marketing Excellence Award.

Personality Overview

Demanding

Fast But Wary

Generally Skeptic

They respond well to strong and respectful communication.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Oncology Innovation
Her current role and recent activity focus on communicating breakthroughs in cancer therapies, including early-phase oncology trials and advancements in cell and gene therapy.
Brand Storytelling
She has a stated passion for turning complex scientific and technological concepts into cohesive and differentiated brand narratives that resonate with key stakeholders.
AI in Marketing
Recently completed a Cornell certificate in Marketing AI, indicating a strong interest in using AI tools and data to create sharper insights and more meaningful impact.

Media Appearances

Mitzi has no verified media appearances

Work History

9-2023
Director, Global Corporate Communications & Marketing at Syneos Health
1-2019 - 3-2023
Transformation Communications Leader at McKinsey & Company
10-2015
Global Product Marketing Lead, Wave (McKinsey SaaS platform) at McKinsey & Company
2-2014 - 10-2015
Associate Director, Global Account Marketing Leader at KPMG US
9-2012 - 2-2014
Director, Integrated Marketing at IMA | Institute of Management Accountants

Education

2002 - 2006
Organizational Communication from Rutgers University
2007 - 2012
Master of Science from West Virginia University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Global Corporate Communications & Marketing at Syneos Health
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Insights For Selling To Mitzi

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mitzi is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mitzi

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mitzi move?

  • If convinced, they can reach decisions quite fast.
  • Can Mitzi take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mitzi

Personality Compatibility


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