Mohammad Zadeh

Examiner
DISC Type : cs

Chief Product Officer, SVP of Engineering at ETAP - Operation Technology, Inc.

Irvine, California, United States

Overview

Mohammad Zadeh is the Chief Product Officer and SVP of Engineering at ETAP, specializing in power system protection, control, and microgrid technology. He holds a Ph. D. in Electrical and Computer Engineering from Western University, where he also served as an assistant professor, blending deep academic knowledge with over two decades of industry experience.

He has a strong commitment to advancing the field through education and mentorship, stemming from his time in academia where he realized the importance of developing students skills. His work involves solving complex challenges in modern power grids, frequently discussing topics like grid stability and the integration of renewable energy sources.

He holds multiple patents and received a 2024 IEEE award for his contributions to developing new industry standards.

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Power System Stability
Frequently posts about grid vulnerability, Fault Ride Through (FRT) requirements, and the challenges of integrating Inverter-Based Resources (IBRs) into modern power systems.
Microgrid Technology
His expertise in this area is demonstrated by a patent for a "Microgrid Control Design System, " indicating a focus on decentralized power solutions.
Engineering Standards
He received the IEEE Standards Association Award in 2024 for his outstanding contribution to the development of a new standard, showing his commitment to industry best practices.

Media Appearances

Mohammad has no verified media appearances

Work History

8-2024
Chief Product Officer, SVP of Engineering at ETAP - Operation Technology, Inc.
1-2019
Senior Principal Electrical Engineer at ETAP - Operation Technology, Inc.
7-2021 - 8-2024
Senior Vice President of Protection and Control at ETAP - Operation Technology, Inc.
7-2021
Adjunct Professor at Western University
7-2011 - 12-2014
Assistant Professor at Western University

Education

2005 - 2009
Doctor of Philosophy (PhD) from Western University
2002 - 2005
Master of Science (M.Sc.) from University of Tehran

More Information

Social Presence :

Prographics :

Exp : 15 Location : Irvine, California, United States Job Level : Leadership Designation : Chief Product Officer, SVP of Engineering at ETAP - Operation Technology, Inc.
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Insights For Selling To Mohammad

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mohammad is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mohammad

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mohammad move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Mohammad take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Mohammad

Personality Compatibility


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