Mohammed Darwish

Sharpshooter
DISC Type : CD

Regional Managing Director & Co-Founder at Medcytes

Dubai, United Arab Emirates

Overview

Mohammed Darwish is a strategic marketing and sales leader with over 25 years of experience in the Middle Easts pharmaceutical and OTC/FMCG sectors. As the Co-Founder of Medcytes, he focuses on business growth and digital strategy. People who have worked with him describe him as a dedicated, creative, and professional leader.

He received a Project Excellence Award from GlaxoSmithKline for successfully planning and executing the launch of Sensodyne Repair & Protect.

Personality Overview

Precise But Practical

Rigorous & Demanding

Thorough Evaluator

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Pharma Business Strategy
With 25+ years of experience, he focuses on business growth, market access, and strategic development for pharmaceutical companies in the Middle East.
Digital Marketing in Healthcare
He has a strong emphasis on digital marketing, holding certifications in Digital Marketing Foundations and Google Ads to create effective digital strategies for the pharma sector.
Strategic Product Launches
He has a proven track record of successful product launches, earning an excellence award for the Sensodyne Repair & Protect launch while at GlaxoSmithKline.

Media Appearances

Mohammed has no verified media appearances

Work History

6-2024
Regional Managing Director & Co-Founder at Medcytes
12-2022 - 5-2024
Deputy General Manager at Dupharm LLC
11-2015 - 12-2022
Managing Director & Co-Founder at Medcytes
10-2012 - 11-2015
Head of Detailing/Expert Marketing at GlaxoSmithKline CH
6-2010 - 9-2012
Expert Marketing Manager at GlaxoSmithKline CH

Education

2002 - 2004
MBA from Preston University, USA
1991 - 1996
M.B.B.S from Alexandria University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Regional Managing Director & Co-Founder at Medcytes
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Insights For Selling To Mohammed

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mohammed is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mohammed

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mohammed move?

  • If convinced, they can reach decisions quite fast.
  • Can Mohammed take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mohammed

Personality Compatibility


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