Monica Gaudet-Justason

Activist
DISC Type : Cd

President and CEO / Présidente et directrice générale at New Brunswick Business Council / Le Conseil d’entreprises du Nouveau-Brunswick

New Brunswick, Canada

Overview

Monica Gaudet-Justason is the President and CEO of the New Brunswick Business Council, leading the provinces top CEOs to foster economic prosperity. An expert in business transformation and strategy with a BBA from the University of New Brunswick, she previously scaled consulting practices in cybersecurity, cloud, and data at Mariner Innovations.

Deeply committed to her community, Monica serves on the boards of Assumption Life and TechImpact. She has also supported the New Brunswick Adoption Foundation for over 15 years and is passionate about advancing the dialogue around leadership for women and helping organizations create more diverse and inclusive boardrooms.

Unique fact: While at Mariner, Monica co-founded Atlantic Canada’s largest Change Management practice.

Personality Overview

Logical And Quick

Perfectionist

Value Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Economic Prosperity
As CEO of the New Brunswick Business Council, she leads initiatives dedicated to advancing the province's economic growth and competitiveness.
Newcomer Integration
While at Opportunities NB, she led the rollout and implementation of a provincial professional connector program to help newcomers build their networks.
Change Management
A core area of her expertise, she co-founded and scaled Atlantic Canada's largest Change Management practice during her tenure at Mariner.

Media Appearances

Monica has no verified media appearances

Work History

9-2024
President and CEO / Présidente et directrice générale at New Brunswick Business Council / Le Conseil d’entreprises du Nouveau-Brunswick
2-2024
Board Member at Assomption Vie l Assumption Life
1-2019
VP Business Transformation at Mariner Innovations Inc.
5-2018 - 8-2018
Director, Stakeholder Relations at Opportunities NB
10-2017 - 4-2018
Manager, Stakeholder Relations / Gestionnaire des relations avec les intervenants at Opportunities NB

Education

1990 - 1994
BBA from University of New Brunswick

More Information

Social Presence :

Prographics :

Exp : 14 Location : New Brunswick, Canada Job Level : Leadership Designation : President and CEO / Présidente et directrice générale at New Brunswick Business Council / Le Conseil d’entreprises du Nouveau-Brunswick
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Insights For Selling To Monica

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monica is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Monica

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Monica move?

  • Their decision making speed is somewhere in the middle.
  • Can Monica take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Monica

Personality Compatibility


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