Monica McCosh

Evaluator
DISC Type : Cds

Director of Sales Marketing at Global Gourmet Foods Inc.

Greater Vancouver Metropolitan Area, Canada

Overview

Monica is a Director of Sales Marketing with over a decade of experience in CPG and global retail at firms like Global Gourmet Foods and Anheuser-Busch InBev. Colleagues describe her as innately curious, dedicated, and a critical thinker. She holds a Bachelor of Management from The University of British Columbia and certifications in Python and financial modeling.

Outside of work, Monica is a passionate mountain biker with a history of community leadership, including serving as Executive Chair for a cycling association. A Canadian who has lived in Brazil, she co-founded a tech startup there and shows a strong interest in continuous learning through her engagement with STEM and finance topics.

Unique fact: She played a key role in securing official park status for the Gillard mountain biking network in British Columbia.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

CPG Market Strategy
Her career is focused on using trends and strategic insights to inform product development and lead successful launches in the CPG and retail sectors.
Data-Driven Insights
Managed a multimillion-dollar research program with Nielsen and Kantar at AB InBev and holds a certification in Python for Data Science.
Community Engagement
Has held leadership roles in cycling associations, including SORCA and Mountain Bikers of the Central Okanagan, focusing on community growth and trail advocacy.

Media Appearances

Monica has no verified media appearances

Work History

10-2025
Director of Sales Marketing at Global Gourmet Foods Inc.
10-2024 - 10-2025
Business Development Key Account Manager at Global Gourmet Foods Inc.
Insights Product Manager & PMO, Global Strategy & Insights at Anheuser-Busch InBev
Co-Founder at YES Beauty App
10-2018 - 1-2020
Global Development Manager at SwiftCarbon

Education

2006 - 2010
Bachelor of Management (Hons) from The University of British Columbia
Fellow from Latitud

More Information

Social Presence :

Prographics :

Exp : 2 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Mid-senior Designation : Director of Sales Marketing at Global Gourmet Foods Inc.
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Insights For Selling To Monica

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monica is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Monica

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Monica move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Monica take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Monica

Personality Compatibility


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