Monica Watrous

Pioneer
DISC Type : isd

Managing Editor at BevNET.com, Inc.

Kansas City, Missouri, United States

Overview

As Managing Editor for Nosh, Monica Watrous is a key voice in the food and beverage industry, covering the latest trends and innovations. She hosts the CPG Week podcast and actively champions startups and disruptors. She holds a bachelors degree from the University of Missouri-Columbia and people have called her a detail-oriented and driven editor.

Outside of her professional life, Monica is a lifelong foodie and a dedicated endurance athlete. Her passion for running is a significant part of her identity, alongside an interest in creative pursuits. She is also a mentor for SKU, an accelerator for consumer packaged goods startups.

Unique fact: Monica is an accomplished marathon runner, having completed the race 27 times.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Food & Beverage Innovation
Her entire career is focused on covering the latest trends, innovations, and developments in the food and beverage industry for publications like Nosh and BevNET.
CPG Startups
Described as a "champion of startups and disruptors, " she is a mentor at SKU, an accelerator for consumer packaged goods, and frequently features emerging brands in her work.
Marathon Running
A significant personal passion, her professional headline proudly states she is a "27x Marathon Runner, " indicating a high level of dedication and discipline.

Media Appearances

Monica has no verified media appearances

Work History

12-2023
Managing Editor at BevNET.com, Inc.
1-2019 - 12-2023
Managing Editor at Sosland Publishing Company
1-2013 - 12-2018
Digital Media Senior Editor at Sosland Publishing Company
6-2011 - 12-2012
Employee Communications Specialist at State Street
5-2011 - 1-2012
Marketing Specialist (Part-Time Position) at Indygo Junction

Education

2003 - 2007
Bachelor's degree from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 18 Location : Kansas City, Missouri, United States Job Level : N/A Designation : Managing Editor at BevNET.com, Inc.
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Insights For Selling To Monica

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monica is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Monica

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Monica move?

  • They are generally fast movers and can take quick decisions
  • Can Monica take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Monica

Personality Compatibility


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