Morgan Baker

Examiner
DISC Type : cs

Vice President of Sales- Sleep Division at KUKA HOME North America

Georgetown, Ontario, Canada

Overview

Morgan Baker serves as the Vice President of Sales for the Sleep Division at KUKA HOME, where she drives product innovation and manages key accounts. Her extensive background in the furniture industry includes leadership roles at Elements Sleep, Simba Sleep, and Dormeo. Described as an "excellent team leader" and "empowered manager, " she excels at sales strategy and building strong relationships.

Outside of work, Morgan is passionate about connecting with people and supporting social causes. She actively participates in industry events and fundraisers, such as the City of Hopes PINK OUT campaign and the National Home Furnishings Industry Gala in support of the Anti-Defamation League, often encouraging her network to join her in these activities.

She frequently attends market events across the US and Canada to connect with customers and colleagues, sometimes over snacks and football.

Personality Overview

Status Quo Seeker

Late Adopter

Process Oriented

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Customer Relationships
Her social media emphasizes connecting with customers and colleagues at industry markets and events.
Sleep Product Innovation
Her role at KUKA HOME and previous positions at Elements Sleep, Simba, and Dormeo are focused on the mattress and sleep product sector.
Social Causes
Actively supports and represents her company at charitable events, including fundraisers for City of Hope and the Anti-Defamation League.

Media Appearances

Morgan has no verified media appearances

Work History

11-2022
Vice President of Sales- Sleep Division at KUKA HOME North America
7-2021 - 11-2022
Vice President Of Business Development at Elements Sleep
6-2020 - 6-2021
Vice President of Sales and Marketing at Simba Sleep
12-2013 - 10-2020
Vice President and General Manager at Dormeo North America
10-2012 - 12-2013
National Key Account Manager at Dormeo North America

Education

1999 - 2004
BA from York University
Education details unavailable from York Mills Collegiate

More Information

Social Presence :

Prographics :

Exp : 17 Location : Georgetown, Ontario, Canada Job Level : Senior Designation : Vice President of Sales- Sleep Division at KUKA HOME North America
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Insights For Selling To Morgan

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morgan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Morgan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Morgan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Morgan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Morgan

Personality Compatibility


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