Morna Cannon

Examiner
DISC Type : cs

Director of Environment Climate and Sustainability at Transport Scotland

Greater London, England, United Kingdom

Overview

Morna has no verified overview

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Morna has no verified topics they care about

Media Appearances

Morna has no verified media appearances

Work History

10-2025
Director of Environment Climate and Sustainability at Transport Scotland
9-2024 - 10-2025
Interim Director of Environment, Climate and Sustainability at Transport Scotland
5-2023 - 9-2024
Interim Director - Low Carbon Economy at Transport Scotland
1-2020 - 2-2021
Acting Deputy Director at Department for Transport (DfT), United Kingdom
7-2019 - 1-2020
Deputy Divisional Manager at Department for Transport (DfT), United Kingdom

Education

2015 - 2017
Master’s Degree from Sciences Po
2004 - 2007
BA (Hons) Land Economy from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Environment Climate and Sustainability at Transport Scotland
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Insights For Selling To Morna

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morna is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Morna

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Morna move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Morna take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Morna

Personality Compatibility


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