Morrad Fadel

Questioner
DISC Type : c

VP of Innovation, R&D and Quality at Sweet Loren's

Boulder, Colorado, United States

Overview

Morrad has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Morrad has no verified topics they care about

Media Appearances

Morrad has no verified media appearances

Work History

7-2024
VP of Innovation, R&D and Quality at Sweet Loren's
6-2023 - 3-2024
VP, Innovation & Commercialization at meati™
12-2021 - 8-2023
Sr. Director, Innovation - R&D at meati™
8-2019 - 1-2022
Director, Research & Innovation Plant-based Beverages & CoE at Danone
5-2016 - 8-2019
Director of Research & Development at Boulder Brands

Education

2016 - 2017
Master of Business Administration - MBA from University of Colorado Executive MBA
2014 - 2016
Master of Business Administration - MBA from Fairleigh Dickinson University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boulder, Colorado, United States Job Level : Senior Designation : VP of Innovation, R&D and Quality at Sweet Loren's
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Insights For Selling To Morrad

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morrad is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Morrad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Morrad move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Morrad take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Morrad

Personality Compatibility


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