Morten Jensen

Researcher
DISC Type : Cs

Head of Retail at Peter Larsen Kaffe

Viborg, Central Denmark Region, Denmark

Overview

Morten Jensen is the Head of Retail at Peter Larsen Kaffe, leveraging an extensive background in the FMCG industry from his time at Arla Foods. An alumnus of Viborg Handelsskole, he is skilled in category management and now leads a sales team representing multiple major food and beverage brands.

His retail sales team represents not only Peter Larsen Kaffe but also other major brands like Dancake, Aqua dor, and Danone.

Personality Overview

ROI Seeker

Process Focused

Cost Conscious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Multi-Brand Sales
He leads a field sales team that represents products from Danone, Dancake, and Aqua d'or in addition to Peter Larsen Kaffe, a key strategy noted in early 2024.
ESG Reporting
His company's 2024 status report highlights his focus on developing reporting tools to meet new EU legislation like CSRD and EUDR.
Retail Food Sector
His career is centered on the retail food sector, with extensive experience from senior roles at Arla Foods and as current Head of Retail for a major coffee brand.

Media Appearances

Morten has no verified media appearances

Work History

5-2014
Head of Retail at Peter Larsen Kaffe
4-2013 - 4-2014
Senior Manager at Arla Foods amba
4-2011 - 3-2013
Business Controller at Arla Foods Inc. USA
1-2009 - 3-2011
Key account manager at Arla Foods Inc. USA
8-2006 - 12-2008
Key account manager at Arla Foods amba

Education

1986 - 1996
Education details unavailable from Nordre Skole
1989 - 1992
HH from Viborg Handelsskole

More Information

Social Presence :

Prographics :

Exp : 25 Location : Viborg, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Retail at Peter Larsen Kaffe
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Insights For Selling To Morten

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Morten

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Morten move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Morten take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Morten

Personality Compatibility


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