Morten Liljendal

Collaborator
DISC Type : is

Global Category Director - Functional Personal Care at Orkla Health

Copenhagen, Capital Region of Denmark, Denmark

Overview

Morten is a results-driven commercial leader serving as Global Category Director at Orkla Health and Managing Director for Riemann A/S. His expertise lies in go-to-market strategies and brand management for global FMCG and media companies. He holds a Cand. Merc. from Copenhagen Business School and is described as proactive and dedicated.

He proudly led his team at Riemann A/S to win the prestigious Børsen Gazelle award, recognizing high-growth companies, for multiple consecutive years.

Personality Overview

Good Listener

Appreciative

Fair-minded

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Business Growth
He proudly celebrates his company, Riemann A/S, winning the Børsen Gazelle award for multiple years, an honor reserved for Denmark's fastest-growing companies.
Global Brand Strategy
His career is built on managing global brands in the FMCG and Media sectors, with extensive experience in category and marketing management.
Team Development
Described by colleagues as a manager who focuses on developing the skills and well-being of his staff through constructive dialogue and genuine interest.

Media Appearances

Morten has no verified media appearances

Work History

1-2026
Global Category Director - Functional Personal Care at Orkla Health
1-2026
Managing Director at Riemann A/S (a Part of Orkla Health)
1-2023 - 12-2025
Global Commercial Director at Riemann A/S (a Part of Orkla Health)
8-2020 - 1-2023
Head Of Marketing at Riemann A/S (a Part of Orkla Health)
3-2019 - 8-2020
Nordic Senior Marketing Manager at Turner (Turner Broadcasting System, Inc)

Education

1998 - 2004
cand. merc. emf from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Global Category Director - Functional Personal Care at Orkla Health
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Insights For Selling To Morten

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision

DONT's

  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Morten

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Morten move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Morten take some risk or not?

  • They probably won’t put a lot at risk.

You And Morten

Personality Compatibility


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