Mu Yun Chen

Critic
DISC Type : C

Marketing Lead at Binance

Taipei, Taipei City, Taiwan

Overview

Mu has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Mu has no verified topics they care about

Media Appearances

Mu has no verified media appearances

Work History

7-2025
Marketing Lead at Binance
3-2023 - 6-2025
Senior Brand Marketing Manager at Binance
5-2021 - 2-2023
Marketing Campaign Manager at Atome
7-2020 - 12-2020
Customer Engagement Manager at Alibaba Group
3-2019 - 7-2020
Growth Project Manager at AsiaYo

Education

2011 - 2015
Bachelor's degree from Fu Jen Catholic University
2013 - 2014
Education details unavailable from Università Ca'​ Foscari Venezia

More Information

Social Presence :

Prographics :

Exp : 9 Location : Taipei, Taipei City, Taiwan Job Level : Middle Designation : Marketing Lead at Binance
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Insights For Selling To Mu Yun

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mu Yun is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mu Yun

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mu Yun move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mu Yun take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mu Yun

Personality Compatibility


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