Mukta Darera

Critic
DISC Type : C

Senior Product Manager in Retail Media at dunnhumby

London, England, United Kingdom

Overview

Mukta has no verified overview

Personality Overview

Precise

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Mukta has no verified topics they care about

Media Appearances

Mukta has no verified media appearances

Work History

9-2020
Senior Product Manager in Retail Media at dunnhumby
8-2016 - 9-2020
Product Manager at Our Little Uni
8-2014 - 7-2016
Business Success Manager at Intent HQ
5-2013 - 8-2014
Associate at Strategy&, a member of the PwC network of firms (formerly Booz & Company)
6-2008 - 7-2011
Founder & Head of Product at iReboot

Education

2011 - 2013
MBA Class of 2013 from The Wharton School
5-2002 - 5-2006
Bachelor of Technology - BTech from SJCE

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Product Manager in Retail Media at dunnhumby
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Insights For Selling To Mukta

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mukta is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mukta

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mukta move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mukta take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mukta

Personality Compatibility


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