Mustafa Kundawala

Critic
DISC Type : C

Creative Director at InDesign Elements

Pune, Maharashtra, India

Overview

Mustafa Kundawala is the Creative Director and Founder of InDesign Elements, specializing in branding and UI/UX. An industrial designer by qualification from Raffles Design Institute, he has crafted over 100 brand identities by merging strategic clarity with creative expression to help global brands scale their impact.

Outside of his agency work, Mustafa is passionate about sharing knowledge. He co-founded BrandEd, a learning community designed to help entrepreneurs and marketers master branding through expert-led workshops. He is dedicated to empowering businesses to build memorable and authentic brand experiences.

He has a demonstrated history of working in the renewables and environment industry as a product designer.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brand Storytelling
Helps brands build a distinctive personality and story. He has produced brand films and focuses on creating authentic and unforgettable brand experiences.
Empowering Entrepreneurs
Co-founded BrandEd, a community that hosts workshops and shares resources to help startups and SMEs master branding and marketing strategies.
Simplifying Complexity
His professional approach is centered on simplifying complex challenges, making brand strategy accessible and actionable for businesses of all sizes.

Media Appearances

Mustafa has no verified media appearances

Work History

4-2019
Creative Director at InDesign Elements
5-2017 - 1-2019
Design Manager at Studio fifi
3-2015 - 5-2017
Sustainable Product Designer at Think Idea Lab
6-2013 - 8-2013
Exhibition Designer at Posterscope

Education

2011 - 2014
Bachelor's Degree from Raffles Design Institute
2009 - 2011
High School from Wilson college

More Information

Social Presence :

Prographics :

Exp : 10 Location : Pune, Maharashtra, India Job Level : Mid-senior Designation : Creative Director at InDesign Elements
URL has been copied!

Insights For Selling To Mustafa

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mustafa is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mustafa

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mustafa move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mustafa take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mustafa

Personality Compatibility


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