Muthaiah Thiagarajan

Judge
DISC Type : Dc

Founder - IVAM at IVAM

Coimbatore, Tamil Nadu, India

Overview

Muthaiah is the Founder and CEO of Sporfy Technologies, leveraging over 19 years of technical and leadership experience from roles at Microsoft, Medlife, and Philips. He holds a Bachelor of Engineering from Maharaja Engineering College. Colleagues often describe him as energetic, dedicated, creative, and innovative.

An active sportsperson, Muthaiah plays professional-level club cricket in his hometown of Coimbatore. He is passionate about a variety of sports including badminton, pickleball, and foosball, which he uses to maintain his fitness. He also shows an interest in emerging technologies like electric vehicles.

While at Microsoft, he was recognized as a "World Wide SME for eCommerce" for Dynamics AX R3 and created video training for global partners.

Personality Overview

Quality Focused

Generally Skeptic

Features Driven

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Sports Technology
As Founder & CEO of Sporfy, he is building AI-powered software solutions to manage and empower sports ecosystems across India.
Entrepreneurship
He has founded multiple companies, including Sporfy and the IVAM Group, and gives guest lectures on his journey from engineer to entrepreneur.
Club Level Cricket
He is an avid and active sportsperson who plays professional level club cricket in Coimbatore, reflecting a deep personal commitment to the sport.

Media Appearances

Muthaiah has no verified media appearances

Work History

5-2024
Founder - IVAM at IVAM
12-2023
Founder & CEO - Sporfy | ticketprix at Sporfy Technologies Private Limited
1-2019 - 12-2023
Ex-Co-Founder & Co-CEO at TechPlay
6-2017 - 12-2017
Freelance Technical Consultant at Medlife.com
4-2017 - 12-2023
Ex-Co-Founder & Co-CEO at Sporfy India Private Limited

Education

2002 - 2006
BE from Maharaja Engineering College
2000 - 2002
12th from Sri Jayendra Saraswathi Vidhyalaya, Coimbatore

More Information

Social Presence :

Prographics :

Exp : 18 Location : Coimbatore, Tamil Nadu, India Job Level : Leadership Designation : Founder - IVAM at IVAM
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Insights For Selling To Muthaiah

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Muthaiah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Muthaiah

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Muthaiah move?

  • If convinced, they can reach decisions quite fast.
  • Can Muthaiah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Muthaiah

Personality Compatibility


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