Muthukumar Murugan

Doer
DISC Type : ds

Founder and Managing Director at Samar Enterprises

Coimbatore, Tamil Nadu, India

Overview

Muthukumar is the founder of Dosa Infinity, a South Indian café brand he scaled to over 20 outlets across Tamil Nadu. A multi-format F&B specialist, he is currently focused on rebuilding and strengthening the brand with a clearer vision. He holds both a Bachelors and Masters of Engineering from Sri Ramakrishna Engineering College.

Outside of his entrepreneurial ventures, Muthukumar is a Royal Enfield enthusiast who enjoys riding with purpose. He draws inspiration from everyday people, showing a deep respect for those who work hard to support their families. He often shares lessons from his professional and personal journey to motivate others.

He started his first business, Dosa Infinity, with just ₹999 and a single dosa counter, turning it into a multi-outlet chain.

Personality Overview

Risk-Accepting

Strategic Planner

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

F&B Entrepreneurship
He built his Dosa Infinity brand from scratch, managed multiple formats like dine-ins and kiosks, and is now focused on rebuilding it after scaling too quickly.
Brand Innovation
He created 100+ dosa varieties, including unique offerings like Pizza Dosa and Chocolate Dosa, and is currently executing a major rebranding for his company.
Franchise Growth
His experience scaling to 20+ outlets and acknowledgment of past challenges with the franchise model indicate a focus on sustainable expansion and collaboration.

Media Appearances

Muthukumar has no verified media appearances

Work History

12-2020
Founder and Managing Director at Samar Enterprises

Education

7-2017 - 5-2019
Master of Engineering - MEng from Sri Ramakrishna Engineering College
7-2013 - 4-2017
Bachelor of Engineering - BE from Sri Ramakrishna Engineering College

More Information

Social Presence :

Prographics :

Exp : 5 Location : Coimbatore, Tamil Nadu, India Job Level : Leadership Designation : Founder and Managing Director at Samar Enterprises
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Insights For Selling To Muthukumar

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Muthukumar is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Muthukumar

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Muthukumar move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Muthukumar take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Muthukumar

Personality Compatibility


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