Núria Utgés

Questioner
DISC Type : c

Director de tecnología de la información at Lacer

Greater Barcelona Metropolitan Area, Spain

Overview

Núria is the Director of Information Technology at Lacer, bringing extensive experience from her previous leadership roles at Almirall, where she specialized in IT business partnering and service delivery. She holds a PDD from IESE Business School and is a certified Business Agility Professional.

She demonstrates a strong commitment to continuous learning and professional development, actively engaging with the tech community. Núria stays current on innovations in AI, sustainability, and analytics by attending major industry events like SAPPHIRE to exchange insights with other professionals.

Unique fact: Her career showcases a deep specialization in aligning IT strategy with diverse business functions within the pharmaceutical industry, from R&D to commercial operations.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

IT & Business Alignment
Her career has focused on being the strategic link between business units like R&D, HR, and Commercial and the IT department to ensure technology delivers value.
Agile Methodologies
As a certified Business Agility Professional, she is interested in applying agile principles to strategic planning and project execution.
Enterprise Technology Innovation
She actively follows the latest developments in enterprise solutions, showing a specific interest in AI, BTP, sustainability, and analytics.

Media Appearances

Núria has no verified media appearances

Work History

1-2026
Director de tecnología de la información at Lacer
4-2021 - 1-2026
IT Business Partner & Service Delivery Director at Almirall
11-2018 - 4-2021
IT Business Partner & Service Delivery Manager at Almirall
6-2017 - 11-2018
IT Affiliates Business Partner at Almirall
2-2015 - 6-2017
Business Technology Affiliates Manager at Almirall

Education

1-2022 - 7-2022
PDD from IESE Business School
2021 - 2021
CIOs Advanced Business Program from UPC School (Universitat Politècnica de Catalunya)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Director de tecnología de la información at Lacer
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Insights For Selling To Núria

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Núria is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Núria

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Núria move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Núria take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Núria

Personality Compatibility


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