Nadha PT

Critic
DISC Type : C

Business Analyst Team Lead at Zil Money

Kerala, India

Overview

Nadha PT is a Business Analyst Team Lead at Zil Money, where she translates complex data into clear business solutions. She has a proven record of enhancing performance, reducing customer churn by 15% and improving lead conversion by 22% through data-driven frameworks, marketing automation, and building over 15 Power BI dashboards.

Nadha is passionate about leveraging specific, high-impact analytics to drive business growth. She frequently shares insights on topics like cohort analysis, customer retention curves, and identifying the few key metrics that leadership truly values, demonstrating a focus on actionable intelligence over vanity metrics.

Unique fact: She believes most companies track too many metrics and asserts that only five, centered on retained revenue, truly matter to a CEO.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Key Business Metrics
She writes about focusing on the five essential metrics CEOs care about, such as Net Revenue Retention, to avoid creating dashboards that go unused.
Customer Retention
Emphasizes using cohort analysis and retention curves to predict a product's future success and understand underlying user behavior.
Marketing Analytics
Her role involves improving lead conversion with automated workflows and using her expertise in MoEngage and marketing analytics to drive results.

Media Appearances

Nadha has no verified media appearances

Work History

8-2025
Business Analyst Team Lead at Zil Money
2-2025
Business Analyst at Zil Money
10-2024 - 2-2025
Data Analyst at Technocolabs Softwares
4-2024 - 9-2024
Internship Trainee at TECHMAGHI
8-2023 - 3-2024
Data Analyst Intern at ipsr solutions ltd

Education

6-2022 - 3-2024
Master's degree from MGUniversity
7-2018 - 3-2021
Bachelor's degree from University of Calicut

More Information

Social Presence :

Prographics :

Exp : 2 Location : Kerala, India Job Level : Junior Designation : Business Analyst Team Lead at Zil Money
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Insights For Selling To Nadha

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadha is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Nadha

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Nadha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nadha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nadha

Personality Compatibility


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