Nadia Kassam, MBA

Questioner
DISC Type : c

Director, Ecommerce Operations at LCBO

Canada

Overview

Nadia is an e-commerce fulfillment leader with deep expertise in supply chain and project management across major Canadian retailers like LCBO and Sobeys. Holding an MBA from Wilfrid Laurier University, she is described by colleagues as a talented business leader who excels at leading cross-functional teams through large-scale projects.

Outside of her direct operational duties, Nadia shows a keen interest in modern leadership philosophies, drawing inspiration from figures like Dan Price. She is active in professional networks, participating in events like the Women In Leadership Summit to foster growth and expand her connections within the industry.

In 2020, Nadia won the Leader in Change Management award from the Customer Service Professionals Network.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

E-commerce Fulfillment
Her entire career focuses on leading e-commerce fulfillment, operations, and delivery for major retailers including LCBO, Sobeys, and The Home Depot.
Retail Supply Chain
Specializes in supply chain management within the retail sector, with proficiency in key systems like SAP and JDA to drive creative solutions.
Change Management
Recognized for her leadership in this area, having won the "Leader in Change Management" award at the Women In Leadership Summit.

Media Appearances

Nadia has no verified media appearances

Work History

1-2026
Director, Ecommerce Operations at LCBO
4-2023 - 1-2026
Senior Manager E-commerce Fulfillment at Arterra Wines Canada
9-2022 - 4-2023
Director eCommerce, In-Store Fulfillment at Sobeys
9-2019 - 10-2022
Head of Delivery at Sobeys
12-2018 - 9-2019
Direct Fulfillment Manager- Strategic Projects at The Home Depot Canada

Education

2003 - 2007
Bachelor of Arts from University of Waterloo
2011 - 2012
Master of Business Administration (MBA) from Wilfrid Laurier University: School of Business & Economics

More Information

Social Presence :

Prographics :

Exp : 18 Location : Canada Job Level : Mid-senior Designation : Director, Ecommerce Operations at LCBO
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Insights For Selling To Nadia

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nadia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nadia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nadia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Nadia

Personality Compatibility


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