Nadya Ochirova
Login to view DISC.Nadya is the Head of Media Planning & Effectiveness at The Economist, focusing on data-informed strategy to improve marketing efficiency. A self-described "storytelling econometrician, " she has a background in building marketing effectiveness teams from scratch at companies like Sage and holds a first-class honours degree in Economics with Econometrics.
She is a prominent voice in her field, advocating for a culture of effectiveness that fosters open communication, continuous learning, and collaboration. Nadya believes in going beyond convenient metrics to find the right answers and build trust with stakeholders through honest, insight-driven measurement.
Unique fact: During her time at the UKs Office for National Statistics, she worked on development projects for consumer price statistics, including a published article on "shrinkflation. "
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