Nafiya Ayub Khan

Examiner
DISC Type : sc

Content Marketing Head at Scalene Livprotec

Bengaluru, Karnataka, India

Overview

Nafiya is a content-driven marketing leader with over 10 years of experience building scalable systems that generate leads and strengthen brand equity. An engineer by qualification, she blends content strategy, storytelling, and analytics to deliver measurable ROI. She holds a Bachelor of Technology from Punjab Technical University.

Outside of her marketing career, Nafiya is a passionate writer and blogger. Much of her writing is inspired by her daughter, and she has authored numerous articles on parenthood, child development, and achieving a healthy work-life balance as a working mother.

Unique fact: Nafiya describes herself as an "Engineer by Qualification. Digital Marketer by Profession. Storyteller by instinct. "

Personality Overview

Status Quo Seeker

Overcautious

Process Oriented

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Content Strategy
Her core expertise involves building scalable marketing systems and content strategies that directly impact revenue and deliver measurable ROI.
Brand Storytelling
She identifies as a "storyteller by instinct" and focuses on creating strong brand narratives to build equity and connect with audiences.
Parenthood & Child Development
She was a parenthood blogger, writing extensively on topics like raising kind children, child development milestones, and the importance of creative activities.

Media Appearances

Nafiya has no verified media appearances

Work History

12-2023 - 7-2025
Content Marketing Head at Scalene Livprotec
7-2021 - 4-2023
Lead Consultant - Digital Marketing at Infiniti Research Ltd.
1-2020 - 6-2021
Senior Manager - Content & Marketing at PiggyRide
1-2019 - 12-2019
Social Media Consultant at Career Kashmir Consultancy
3-2018 - 1-2019
Digital Marketing Executive | SEO Analyst at Sal De La Tierra Business Solutions Private Limited

Education

2010 - 2013
Bachelor of Technology (B.Tech.) from Punjab Technical University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Content Marketing Head at Scalene Livprotec
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Insights For Selling To Nafiya

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nafiya is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Nafiya

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Nafiya move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Nafiya take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Nafiya

Personality Compatibility


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