Naiara Martínez Cabrera, MBA

Questioner
DISC Type : c

Vice President Global Marketing at DeepHealth

Netherlands

Overview

Naiara has no verified overview

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Naiara has no verified topics they care about

Media Appearances

Naiara has no verified media appearances

Work History

11-2023
Vice President Global Marketing at DeepHealth
8-2023 - 11-2023
Head of Innovation Partnerships Capability and Innovation Excellence Operations at Philips
6-2022 - 8-2023
Head of Downstream Marketing, Precision Diagnosis at Philips
10-2019 - 7-2022
Head of Communications, Precision Diagnosis at Philips
5-2018 - 10-2019
Director of Communications, Diagnostic Imaging at Philips

Education

2011 - 2012
Executive MBA from London Business School
2000 - 2004
Master of Arts (MA) from Universidad Nebrija

More Information

Social Presence :

Prographics :

Exp : 21 Location : Netherlands Job Level : Senior Designation : Vice President Global Marketing at DeepHealth
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Insights For Selling To Naiara

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naiara is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Naiara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Naiara move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Naiara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Naiara

Personality Compatibility


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