Najla Frayha

Inspirer
DISC Type : di

Vice Chair at Mitchell Institute

Boston, Massachusetts, United States

Overview

Najla has no verified overview

Personality Overview

Charming & Persuasive

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Najla has no verified topics they care about

Media Appearances

Najla has no verified media appearances

Work History

1-2022
Vice Chair at Mitchell Institute
8-2013 - 10-2016
Vice President of Consumerism at Unum
12-2011 - 7-2013
Vice President of Customer Marketing at Liberty Mutual Insurance
2-2007 - 3-2012
Senior Director of Marketing at Liberty Mutual Insurance
Senior Vice President, CMO at Unum

Education

MBA from Babson F.W. Olin Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Vice Chair at Mitchell Institute
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Insights For Selling To Najla

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Najla is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Najla

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Najla move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Najla take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Najla

Personality Compatibility


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