Nancy Serapião

Activist
DISC Type : Cd

Head of Lexus Brazil at Lexus

São Paulo, São Paulo, Brazil

Overview

Nancy Serapião is a senior executive with over 15 years of experience in the premium automotive industry. As the Head of Lexus Brazil, she focuses on strengthening the brands position and driving growth through strategic leadership. She holds a post-graduate degree in Competitive Intelligence.

Nancy has a keen interest in the intricacies of the luxury market and professional development, having taken courses in both the Brazilian luxury sector and personal and professional etiquette. Colleagues often describe her as a strategic, responsible, competent, and innovative professional.

Under her leadership, Lexus Brazil achieved a remarkable 108% year-over-year sales growth in 2023.

Personality Overview

Perfectionist

Value Conscious

Meticulous

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Automotive Electrification
She is leading the launch of Lexus's first all-electric (BEV) and new plug-in hybrid models in Brazil, representing a key part of the brand's evolving strategy.
Premium Customer Experience
A core focus of her strategy, demonstrated by initiatives like extending the vehicle warranty to ten years to set a new benchmark in customer care.
Luxury Brand Strategy
Responsible for strengthening Lexus's premium positioning and expanding its dealer network to redefine the concept of automotive luxury in Brazil.

Media Appearances

Nancy Serapião, Head a Lexus Brasil | Forbes MKT | S2 | E15. Featured in YouTube (Forbes MKT)

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Perguntas e respostas: Nancy Serapião, head da Lexus. Featured in YouTube Shorts

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Work History

4-2023
Head of Lexus Brazil at Lexus
7-2019 - 3-2023
Sales Manager & BMW M BR Manager at BMW Group
5-2018 - 6-2019
Senior Sales Operations Analyst at BMW Group
1-2015 - 4-2018
Sales Analyst and Assistant to the Sales Director at BMW Group
3-2013 - 12-2014
Strategic Planning and Ordering Analyst at Mercedes-Benz do Brasil Ltda.

Education

2015 - 2016
Pós Graduação - Master em Inteligência Competitiva from BSP - Business School São Paulo
2007 - 2010
Bachelor of Business Administration (B.B.A.) from Estácio

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Lexus Brazil at Lexus
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Insights For Selling To Nancy

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nancy is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Nancy

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Nancy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nancy take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Nancy

Personality Compatibility


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