Nancy Serapião in

Nancy Serapião

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Head of Lexus Brazil at Lexus
📍 São Paulo, São Paulo, Brazil

Nancy Serapião is a senior executive with over 15 years of experience in the premium automotive industry. As the Head of Lexus Brazil, she focuses on strengthening the brands position and driving growth through strategic leadership. She holds a post-graduate degree in Competitive Intelligence.

Nancy has a keen interest in the intricacies of the luxury market and professional development, having taken courses in both the Brazilian luxury sector and personal and professional etiquette. Colleagues often describe her as a strategic, responsible, competent, and innovative professional.

Under her leadership, Lexus Brazil achieved a remarkable 108% year-over-year sales growth in 2023.

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Experience
15 Years
Current Role
Head of Lexus Brazil
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Nancy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nancy cares about

Automotive Electrification
She is leading the launch of Lexus's first all-electric (BEV) and new plug-in hybrid models in Brazil, representing a key part of the brand's evolving strategy.
Premium Customer Experience
A core focus of her strategy, demonstrated by initiatives like extending the vehicle warranty to ten years to set a new benchmark in customer care.
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Career

Work history

4-2023
Head of Lexus Brazil
Lexus
7-2019 - 3-2023
Sales Manager & BMW M BR Manager
BMW Group
5-2018 - 6-2019
Senior Sales Operations Analyst
BMW Group
1-2015 - 4-2018
Sales Analyst and Assistant to the Sales Director
BMW Group
3-2013 - 12-2014
Strategic Planning and Ordering Analyst
Mercedes-Benz do Brasil Ltda.
In the press

Media appearances

Nancy Serapião, Head a Lexus Brasil | Forbes MKT | S2 | E15. Featured in YouTube (Forbes MKT)
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Perguntas e respostas: Nancy Serapião, head da Lexus. Featured in YouTube Shorts
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Education
2015 - 2016
Pós Graduação - Master em Inteligência Competitiva
BSP - Business School São Paulo
2007 - 2010
Bachelor of Business Administration (B.B.A.)
Estácio
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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