Naomi Cheng, CPA

Energizer
DISC Type : I

Director of Finance and Assistant Controller at Hercules Capital

San Francisco, California, United States

Overview

Naomi Cheng is the Director of Finance and Assistant Controller at Hercules Capital, leveraging extensive experience from senior roles at Kleiner Perkins and Norwest Venture Partners. A Certified Public Accountant, she earned her B. S. from the University of California, Berkeleys Haas School of Business, specializing in venture capital finance, reporting, and compliance.

At Kleiner Perkins, she created and implemented a new firm-wide valuation policy.

Personality Overview

Believer

Relationship Oriented

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

VC Fund Finance
Her career is centered on leading finance and accounting for major venture capital firms like Hercules Capital, Kleiner Perkins, and Norwest Venture Partners.
Portfolio Valuation
She has deep experience preparing and reviewing ASC 820 valuations and created a new firm-wide valuation policy in a previous role.
Financial Reporting
As a CPA and Controller, she is responsible for ensuring financial statements align with GAAP and SEC guidelines for publicly traded companies.

Media Appearances

Naomi has no verified media appearances

Work History

4-2025
Director of Finance and Assistant Controller at Hercules Capital
2-2024 - 4-2025
Head of Fund Finance, Senior Controller at Kleiner Perkins
2-2022 - 2-2024
Sr. Director of Accounting, Controller at Norwest Venture Partners
2-2019 - 2-2022
Director Of Accounting at Norwest Venture Partners
6-2018 - 2-2019
Financial Reporting Manager at Norwest Venture Partners

Education

2007 - 2010
B. S from University of California, Berkeley, Haas School of Business
Education details unavailable from Arcadia High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director of Finance and Assistant Controller at Hercules Capital
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Insights For Selling To Naomi

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naomi is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Naomi

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Naomi move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Naomi take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Naomi

Personality Compatibility


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