Candace Widdoes

Energizer
DISC Type : I

General Partner at ICONIQ

San Francisco Bay Area, United States

Overview

Candace Widdoes is a General Partner at ICONIQ Growth, where she focuses on investing in B2B software, application, and infrastructure companies. With previous experience as COO of Plug and Play Tech Center, she specializes in partnering with visionary entrepreneurs to help them scale. Colleagues have described her as confident and transformational.

Outside of her investment work, Candace often expresses gratitude and appreciation for her professional partners and team. She is married to Matt Widdoes, who is also in the technology industry, and she publicly celebrates his career accomplishments.

Before becoming an investor, Candace launched over 50 corporate innovation programs, connecting startups with major corporations.

Personality Overview

Enthusiastic

Believer

Imaginative

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

B2B Software Investing
As a General Partner at ICONIQ Growth, she leads investments and serves on the board of several B2B SaaS and security companies, including Drata and Finch.
Corporate Innovation
Leverages her deep experience from Plug and Play Tech Center, where she was COO and connected early-stage startups with large corporations for business development.
Supporting Founders
Her firm's mission is to partner with exceptional entrepreneurs and leaders who are defining the future of their industries, a theme she often highlights.

Media Appearances

Candace has no verified media appearances

Work History

8-2020
General Partner at ICONIQ
6-2020 - 7-2020
Chief Development Officer at Plug and Play Tech Center
5-2016 - 6-2020
Chief Operating Officer at Plug and Play Tech Center
10-2015 - 4-2016
SVP & Head of Corporate Innovation Platforms at Plug and Play Tech Center
11-2011 - 10-2015
Vice President Strategic Partnerships at Plug and Play Tech Center

Education

2000 - 2004
BS from University of Colorado Boulder - Leeds School of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : N/A Designation : General Partner at ICONIQ
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Insights For Selling To Candace

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candace is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Candace

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Candace move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Candace take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Candace

Personality Compatibility


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