Nat Hilditch

Questioner
DISC Type : c

Head of SMB Sales EMEA at Canva

Greater London, England, United Kingdom

Overview

Nat Hilditch is Canvas Head of SMB Sales for the EMEA region, with a strong background in technology sales at companies like Vimeo and Bynder. People who have worked with him describe him as likeable, charismatic, and friendly. He holds a degree in Arts and Events Management from London South Bank University.

Outside of his professional life, Nat has a passion for humanitarian work, having volunteered with the Refugee Community Kitchen to support displaced individuals. He also enjoys international travel and wildlife, having been on a safari in Tanzania, which he described as an incredible and unforgettable experience.

He once volunteered at a refugee camp in Dunkirk, where he served food and played with the children.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

SMB Sales Leadership
He was recently promoted to lead Canva's SMB sales division across the entire EMEA region after a successful year as an enterprise account executive.
EMEA Market Expansion
He is focused on growing Canva's footprint in Southern Europe, specifically mentioning France, Spain, and Portugal as key markets for expansion.
Humanitarian Volunteering
He has volunteered with the Refugee Community Kitchen, serving food and engaging with children in a camp in Dunkirk.

Media Appearances

Nat has no verified media appearances

Work History

1-2026
Head of SMB Sales EMEA at Canva
1-2025 - 1-2026
Enterprise Account Executive at Canva
1-2022 - 1-2025
Senior Account Executive at Vimeo
1-2021 - 1-2025
Account Executive at Vimeo
3-2020 - 12-2020
Strategic Account Manager at Bynder

Education

2009 - 2012
Arts and Events Management from London South Bank University
Education details unavailable from Finham Park School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of SMB Sales EMEA at Canva
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Insights For Selling To Nat

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nat is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nat

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nat move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nat take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Nat

Personality Compatibility


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