Natalia Karayaneva

Critic
DISC Type : C

Contributor at Forbes

United States

Overview

Natalia Karayaneva is the CEO of Propy, an AI-enabled platform revolutionizing real estate transactions. Leveraging her Masters in Sustainable Urban Development from Oxford and a background in software engineering, she is scaling the company through an M&A roll-up strategy to automate the homebuying process with blockchain and smart contracts.

Originally from Russia, Natalia started her first software company at 19 after moving to Bulgaria. A serial entrepreneur, her career is driven by a passion for technology, real estate, and sustainability. She moved to Silicon Valley in 2016 to found Propy, dedicating her career to solving transaction inefficiencies.

She was motivated to start Propy after years as a real estate developer, where she became frustrated with how time-consuming and prone to fraud property transactions were.

Personality Overview

Negotiator

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

AI in Real Estate
Actively scaling Propy through an AI-led M&A strategy and recently launched an AI escrow officer, "Agent Avery, " to fully automate real estate closings.
Real Estate Automation
Her company's mission is to automate real estate transactions, aiming to increase the number of homes sold annually from 4 million to 20 million through technology.
Blockchain & Web3
A pioneer in using blockchain for property transactions, she executed one of the first real estate sales via NFT and frequently writes about Web3's impact on the industry.

Media Appearances

Natalia has no verified media appearances

Work History

2-2019
Contributor at Forbes
1-2018 - 8-2023
Advisor at Arrington Capital
11-2016
CEO at Propy Inc.
3-2001 - 11-2016
Managing owner at MP Group Ltd.

Education

Postgraduate Degree from University of Oxford
Master of Engineering - MEng from International University of Nature, Society and Human

More Information

Social Presence :

Prographics :

Exp : 25 Location : United States Job Level : Leadership Designation : Contributor at Forbes
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Natalia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Natalia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Natalia

Personality Compatibility


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