Natalia Kopko (Martynova)

Editor
DISC Type : SC

Head of International Business Development at Polyinform

Russia

Overview

Natalia is the Head of International Business Development at Polyinform, bringing 20 years of experience in project management and organizational development. She leverages her MBA and background in corporate consulting with firms like Deloitte to drive market expansion and build strategic partnerships. She also facilitates courses at ITMO University.

Her passion lies in professional coaching and mentorship, holding an ACC ICF certification. She focuses on helping professionals and executives enhance their effectiveness, navigate change, and develop leadership skills. She dedicates time to teaching soft skills to the next generation of leaders at the university level.

As an ICF-certified coach, Natalia has offered free pro bono coaching sessions as part of the International Coaching Week.

Personality Overview

Sometimes Friendly

Skeptic

Slow Buyer

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

International Business
Leads international business development, focusing on market expansion, cross-border partnerships, and strategic alliances.
Leadership Development
As an ICF-certified coach, she works with managers and specialists to support their leadership growth and enhance their effectiveness.
Organizational Strategy
Her background includes adapting and implementing strategic project management frameworks from her time at Deloitte and Dobroflot.

Media Appearances

Natalia has no verified media appearances

Work History

1-2026
Head of International Business Development at Polyinform
1-2026
Business Consulting and Coaching at Natalya Kopko
Strategy Implementation Office Manager at Deloitte
Productivity Consultant at GTD Russia - certified Franchisee of David Allen Company in Russia, Belarus and Kazakhstan
Head of Organizational Development at Group of Companies «Dobroflot»

Education

2010 - 2011
Master of Business Administration (MBA) from University of Oklahoma - Price College of Business
8-2025 - 11-2025
Industrial and Organizational Psychology from NADPO

More Information

Social Presence :

Prographics :

Exp : N/A Location : Russia Job Level : Mid-senior Designation : Head of International Business Development at Polyinform
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Natalia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Natalia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Natalia

Personality Compatibility


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