Natalia Tavares

Trailblazer
DISC Type : DI

Senior Manager Creative Production | Global Brand Communications at adidas

Fürth, Bavaria, Germany

Overview

Natalia Tavares is a senior brand marketing and communications leader with over 18 years of experience at major global brands like adidas and Warner Bros. Entertainment. She specializes in shaping campaign ecosystems and has produced over 600 campaigns for adidas. Colleagues consistently describe her as passionate, creative, and highly efficient.

Natalias passion lies in storytelling and creative content, a thread that connects her work in brand marketing with her previous roles as a Content Director and Executive Producer in the entertainment industry. She has a deep interest in major media companies like WarnerMedia and The Walt Disney Company.

Unique fact: Natalia was instrumental in developing and implementing a global production operating model for adidas while at OLIVER Agency.

Personality Overview

Persuasive

Friendly But Fast

Values Relationships

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Topics They Care About

Creative Production
Her core expertise involves overseeing the entire creative process for global campaigns, from concept development and budget management to final execution and distribution.
Brand Storytelling
Throughout her career at adidas, Warner Bros. , and Record TV, she has focused on using creative content and storytelling to build compelling brand narratives.
Operational Efficiency
She specializes in turning complexity into structure by building strategic frameworks, operating models, and processes that improve workflow and creative quality.

Media Appearances

Natalia has no verified media appearances

Work History

9-2016
Senior Manager Creative Production | Global Brand Communications at adidas
10-2018 - 9-2019
Executive Creative Producer at OLIVER Agency
6-2015 - 5-2016
Creative Director & Producer | Content & Storytelling | Non-Script at Record TV
1-2009 - 7-2015
Content Director & Executive Producer at Warner Bros. Entertainment
6-2014 - 5-2015
TV Show: MasterChef Brazil | Content & Production at Warner Bros. Entertainment

Education

2020 - 2020
Mini MBA from MiniMBA
2008 - 2010
Master of Arts - MA from Universidade Metodista de São Paulo

More Information

Social Presence :

Prographics :

Exp : 10 Location : Fürth, Bavaria, Germany Job Level : Middle Designation : Senior Manager Creative Production | Global Brand Communications at adidas
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Natalia

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Natalia take some risk or not?

  • If necessary, they will be ready to take risks.

You And Natalia

Personality Compatibility


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