Natalia Ubilla

Critic
DISC Type : C

HR Director at iFood

Greater São Paulo Area, Brazil

Overview

Natalia Ubilla is the HR Director at iFood, specializing in talent acquisition, employee experience, and creating high-performance teams. She is a certified Executive & Life Coach with a post-graduate degree from ESPM. Colleagues describe her as an innovative, inspiring, and strategic leader.

Outside of her formal role, Natalia draws inspiration from the synergy of Formula 1 teams, relating their collaborative success to building strong corporate culture. She is passionate about innovation within large tech ecosystems and fostering growth.

Natalia represented iFood in winning a "Best HR" award for Flexible Benefits, voted on exclusively by other HR leaders.

Personality Overview

Precise

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Flexible Benefits
She represented iFood in winning an HR award for its flexible benefits program, a category voted on by industry leaders, highlighting her expertise.
High-Performance Teams
Uses Formula 1 as an analogy for building strong, well-cared-for teams that are aligned on a common purpose, showing a passion for teamwork dynamics.
Talent Acquisition
She has a background leading talent acquisition and has recently spearheaded large-scale recruitment programs to fill over 100 commercial roles at iFood.

Media Appearances

Natalia Ubilla | Acrescenta - iFood Benefícios. Featured in iFood Benefícios (Acrescenta)

See Now

Work History

11-2024
HR Director at iFood
6-2022 - 10-2024
Head of HR at iFood
1-2021 - 6-2022
Head of Talent Acquisition at frete.com
6-2020 - 1-2021
HR Manager | Employee Experience at Kroton
6-2018 - 7-2020
Talent Acquisition Manager at Kroton

Education

2018 - 2018
Executive & Life Coach from ICI - Integrated Coaching Institute
2013 - 2015
Postgraduation from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater São Paulo Area, Brazil Job Level : Mid-senior Designation : HR Director at iFood
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Natalia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Natalia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Natalia

Personality Compatibility


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