Natalia Urquijo Quiñones

Critic
DISC Type : C

Head of Digital Channels, Performance & Channels Support at Enel Chile

Chile

Overview

Natalia Urquijo Quiñones is the Head of Digital Channels, Performance & Channels Support at Enel Chile. She is a senior executive specializing in customer experience and omnichannel strategies for the energy and financial services sectors. With an MBA, she has a strong record of driving digital adoption and significant user growth.

Colleagues describe Natalia as having an excellent attitude for teamwork and being generous in sharing her knowledge. She holds a certification in Female Leadership, showing a passion for empowering women in business. Her interests include major technology and engineering companies like IBM and GE.

Unique fact: Natalia is a recipient of the "Premio de Innovación Familia Bolívar" for her work on the Radar Comercial Project.

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Digital Growth
Drove a 300% growth in users for the Enel Clientes app by focusing on user experience, analytics, and performance marketing.
Omnichannel CX
Leads the evolution toward data-driven omnichannel models designed to improve customer satisfaction and operational efficiency.
Digital Transformation
Previously led the implementation of a 100% digital consumer credit product across Chile, Colombia, and Perú for Falabella Financiero.

Media Appearances

Natalia has no verified media appearances

Work History

3-2025
Head of Digital Channels, Performance & Channels Support at Enel Chile
9-2022 - 3-2025
Head of Digital Channels at Enel Chile
3-2022 - 8-2022
Product Owner Ecosistema Digital at Banco Bci
7-2019 - 3-2022
Project Business Analyst Digital Factory at Falabella Financiero
3-2019 - 5-2019
América 10: Intercambio Regional Marketing Corporativo at Falabella Financiero

Education

2021 - 3-2022
Posgrado from Universidad Adolfo Ibáñez
2015 - 2016
Master of Business Administration (MBA) from Universidad Externado de Colombia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chile Job Level : Mid-senior Designation : Head of Digital Channels, Performance & Channels Support at Enel Chile
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Natalia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Natalia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Natalia

Personality Compatibility


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