Natalie Do Ngoc

Critic
DISC Type : C

Head of B2B at PREP

San Francisco Bay Area, United States

Overview

Natalie Do Ngoc is a Founder & Global GTM Operator with expertise in AI education and B2B growth, having scaled businesses from Series A to Series C. She holds an MBA from Stanford University and is a Chartered Financial Analyst.

She is passionate about empowering people through education, especially in AI, and enjoys outdoor activities like running, hiking, and biking. Natalie is also interested in natural energy products.

Natalie co-founded Hulgrave, which was acquired by Copia, and helped launch ELSAs global B2B business achieving multi-million ARR.

Personality Overview

Information Seeker

Precise

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

AI Education
As the Head of B2B at PREP, Natalie is actively involved in expanding AI education and notes significant interest from teachers in using AI for teaching.
Global Market Expansion
Her role as a Global GTM Operator and experience launching and scaling ELSA's B2B business globally highlight her focus on international growth.
B2B Growth Strategies
With experience as Head of Commercial & Business Development at ELSA, Corp, Natalie excels in scaling B2B operations and achieving high annual recurring revenue.

Media Appearances

Natalie has no verified media appearances

Work History

4-2025
Head of B2B at PREP
4-2024
Owner at Aki Do Advisory LLC
12-2019 - 1-2024
Head of Commercial & Business Development at ELSA, Corp
6-2017 - 12-2019
Co-Founder, Sales & Customer Success at Hulgrave
8-2012 - 8-2016
Head Of Investment Research at Ulland Investment Advisors

Education

2016 - 2018
Master of Business Administration (MBA) from Stanford University Graduate School of Business
2008 - 2012
B.A from Carleton College

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of B2B at PREP
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Natalie

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Natalie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Natalie

Personality Compatibility


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