Natalie Fratto

Observer
DISC Type : ic

Founder and Creator at Charts & Crafts

New York, New York, United States

Overview

Natalie Fratto is the founder and creator of Charts & Crafts, where she creates hand-drawn video explainers on complex topics. Her professional background is rooted in venture capital and finance, with significant experience as a Managing Director at Silicon Valley Bank and as a Vice President at Goldman Sachs.

Natalie is passionate about making complex subjects accessible and exploring the impact of technology on society. This interest led her to give a widely-recognized TED talk on the concept of adaptability, a theme she views as critical for success in a rapidly changing world. She actively invests in underrepresented founders.

Her 2019 TED talk on adaptability has been viewed more than 4 million times and was named one of the top 10 most-viewed talks of the year.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Visual Storytelling
Founded her company, Charts & Crafts, based on a personal passion for using hand-drawn explainer videos to simplify complex business and technology topics.
AI & Tech Trends
Her recent content focuses on unpacking the dynamics of major AI players like OpenAI and Anthropic, and the semiconductor companies like NVIDIA and TSMC that power them.
Private Company Analysis
She produces a content series analyzing the most in-demand private tech companies, demonstrating a deep understanding of the startup and venture capital ecosystem.

Media Appearances

Charts & Crafts by Natalie Fratto. Featured in Substack

See Now

Work History

3-2026
Founder and Creator at Charts & Crafts
1-2022 - 3-2026
Managing Director, Business Development and Investor Coverage at Silicon Valley Bank
12-2020
Angel Track at First Round Capital
5-2019 - 4-2021
Vice President, Firmwide Strategy & Corporate Development at Goldman Sachs
2-2019 - 5-2019
TED Speaker & Resident at TED Conferences

Education

Education details unavailable from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Leadership Designation : Founder and Creator at Charts & Crafts
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Natalie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Natalie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Natalie

Personality Compatibility


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