Natalie Hoke in

Natalie Hoke

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Founder at Natalie Hoke Consulting
📍 Atlanta, Georgia, United States

Natalie Hoke is a Fractional CMO with over eight years of experience specializing in B2B SaaS and HealthTech. She focuses on go-to-market strategy, positioning, and sales enablement to help early-stage founders close more deals. She holds a Bachelors Degree from the University of Illinois Urbana-Champaign and is described by colleagues as a valuable, organized partner.

Outside of her consulting work, Natalie is the creator and host of the podcast "Natalie Saves the World: One Podcast at a Time. " Through meaningful conversations, she explores topics like personal growth, purpose, and relationships, aiming to help listeners build deeper connections and feel less lonely in a disconnected world.

Her podcasts mission is to inspire people to live authentically and build meaningful connections.

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Experience
13 Years
Current Role
Founder
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Natalie cares about

Go-to-Market Foundations
Her core philosophy is that startups fail by skipping foundational work like ICP definition, positioning, and messaging before scaling tactics.
B2B SaaS & HealthTech
She specializes as a Fractional CMO for early-stage B2B SaaS and HealthTech companies, bringing senior marketing leadership to founders.
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Career

Work history

2025
Founder
Natalie Hoke Consulting
2025
Podcaster
Natalie Saves the World: One Podcast at a Time
2023 - 2024
Senior Product Marketing Manager
Unity
2021 - 2023
Senior Product Marketing Manager (Founding PMM)
Optibus
2019 - 2021
Director of Marketing
Intuition Robotics
In the press

Media appearances

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Education
2012 - 2016
Bachelor’s Degree
University of Illinois Urbana-Champaign
2008 - 2012
High School
Evanston Township High School (ETHS)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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