Natalie Hoke

Commander
DISC Type : D

Founder at Natalie Hoke Consulting

Atlanta, Georgia, United States

Overview

Natalie Hoke is a Fractional CMO with over eight years of experience specializing in B2B SaaS and HealthTech. She focuses on go-to-market strategy, positioning, and sales enablement to help early-stage founders close more deals. She holds a Bachelors Degree from the University of Illinois Urbana-Champaign and is described by colleagues as a valuable, organized partner.

Outside of her consulting work, Natalie is the creator and host of the podcast "Natalie Saves the World: One Podcast at a Time. " Through meaningful conversations, she explores topics like personal growth, purpose, and relationships, aiming to help listeners build deeper connections and feel less lonely in a disconnected world.

Her podcasts mission is to inspire people to live authentically and build meaningful connections.

Personality Overview

Very Quick

Risk-Taker

Candid & Clear

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions.

Topics They Care About

Go-to-Market Foundations
Her core philosophy is that startups fail by skipping foundational work like ICP definition, positioning, and messaging before scaling tactics.
B2B SaaS & HealthTech
She specializes as a Fractional CMO for early-stage B2B SaaS and HealthTech companies, bringing senior marketing leadership to founders.
Sales Enablement
Creates crucial sales materials, such as battlecards and discovery frameworks, to ensure marketing efforts translate directly into closing more deals.

Media Appearances

Natalie has no verified media appearances

Work History

2025
Founder at Natalie Hoke Consulting
2025
Podcaster at Natalie Saves the World: One Podcast at a Time
2023 - 2024
Senior Product Marketing Manager at Unity
2021 - 2023
Senior Product Marketing Manager (Founding PMM) at Optibus
2019 - 2021
Director of Marketing at Intuition Robotics

Education

2012 - 2016
Bachelor’s Degree from University of Illinois Urbana-Champaign
2008 - 2012
High School from Evanston Township High School (ETHS)

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Founder at Natalie Hoke Consulting
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Natalie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • If convinced, they can reach decisions quite fast.
  • Can Natalie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Natalie

Personality Compatibility


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