Natalie Kent

Collaborator
DISC Type : is

Creative Director at Focus Lab

United States

Overview

Natalie Kent is the Creative Director at Focus Lab, a B2B branding agency, where she leverages over a decade of experience leading creative teams. Described as energetic and forward-thinking, she guides brand strategy and fosters talent. She holds a Bachelor of Fine Arts from Texas Womans University.

Based in Oklahoma City, Natalie is an accomplished public speaker, having given a TEDx talk. Her professional journey was sparked by an early interest in journalism that evolved into a passion for visual storytelling. She is interested in how creativity intersects with technology and culture.

Natalie gave a TEDx talk titled "How to Use an Unfair Advantage. "

Personality Overview

Consensus Builder

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

B2B Branding
As Creative Director at a B2B branding agency, her entire professional focus is on helping visionary companies make bold moves in their respective industries.
Creative Leadership
She leads and mentors teams of designers, writers, and strategists, and is passionate about developing a strong, creative-driven work culture.
Public Speaking
She is a confident and experienced public speaker, having presented at major events like TEDxOKC, Leadership Live in Las Vegas, and the Circles Design Conference.

Media Appearances

A Cleaner Creative Future. Featured in Focus Lab Blog

See Now

Work History

8-2023
Creative Director at Focus Lab
8-2021
Design Director at Focus Lab
1-2017 - 6-2021
Creative Director at Nominee Design
9-2014 - 12-2016
Design Director at Nominee Design

Education

Bachelor of Fine Arts from Texas Woman's University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Mid-senior Designation : Creative Director at Focus Lab
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Natalie

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Natalie take some risk or not?

  • They are unlikely to take many risks.

You And Natalie

Personality Compatibility


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