Natasha Balan

Examiner
DISC Type : cs

Key Account Manager – AI/ML Data Services at NextWealth

Bengaluru, Karnataka, India

Overview

Natasha Balan is a senior leader with over 23 years of experience in AI/ML data services, strategic account management, and program leadership. At NextWealth, she manages a Fortune 500 client, focusing on delivering high-precision human-in-the-loop solutions that drive growth and client satisfaction. She holds an MBA from Bangalore University.

Outside of her professional life, Natasha is passionate about staying active and balanced by recharging outdoors. She enjoys trekking and running, activities that she feels provide a sense of focus and rhythm which she translates into her work and relationship-building.

She has a strong interest in upskilling talent in smaller towns across India as a means of scaling high-quality AI programs.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Human-in-the-Loop AI
Her role is centered on scaling high-quality, people-led Human-in-the-Loop execution to ensure AI model precision for enterprise e-commerce clients.
Agentic AI in E-commerce
She actively discusses how agentic and generative AI are fundamentally changing online retail, evolving from simple assistants into operational decision-makers.
Value Innovation
Inspired by "Blue Ocean Strategy, " she applies the concept of creating uncontested market space to her own career development and professional growth.

Media Appearances

Natasha has no verified media appearances

Work History

8-2024
Key Account Manager – AI/ML Data Services at NextWealth
4-2022 - 9-2024
Head Pre-Sales & Solutioning at NextWealth
7-2020 - 9-2024
Presales & Solutions Consultant at NextWealth
10-2019 - 7-2020
Director - Business Analysis & PMO (Business Transformation) at Alorica
3-2019 - 7-2020
Leader - Business Excellence at Alorica

Education

1999 - 2001
MBA from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Key Account Manager – AI/ML Data Services at NextWealth
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Insights For Selling To Natasha

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natasha is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Natasha

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Natasha move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Natasha take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Natasha

Personality Compatibility


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