Natasha McNulty

Energizer
DISC Type : I

Senior Content Strategist at Extreme Networks

Ottawa, Ontario, Canada

Overview

Natasha is a Senior Content Strategist at Extreme Networks, where she specializes in the K-12 education, higher education, and retail sectors. A graduate of Algonquin College, she focuses on finding the human side of technology stories, a skill she has honed since her early career in business reporting.

Outside of work, Natasha is a mother to three children and lives in Ottawa, Canada. She finds peace in nature by hiking and running in the Canadian outdoors with her dog, Tommy. She values collaboration and spending time with people who challenge and inspire her.

She is captivated by connections of all kinds and strives to uncover the human side of every technology story.

Personality Overview

Imaginative

Full Of Energy

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Tech in Education
Her official bio states she specializes in K-12 and higher education, and she frequently writes blog posts on topics like AI in the classroom and preventing teacher burnout.
Retail Technology
A declared area of her professional focus, she has shared content about revitalizing malls and authored articles on the future of grocery stores and competing with Amazon.
Human-Centric Storytelling
Her professional bio highlights her passion for uncovering the "human side of every story, " which is central to her role as a content strategist.

Media Appearances

Natasha McNulty - Extreme Networks. Featured in Extreme Networks

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Work History

2-2022
Senior Content Strategist at Extreme Networks
2-2019 - 2-2022
Content Strategist at Mitel
2-2018 - 2-2019
Manager of Global Field Communications at Mitel
1-2007 - 2-2016
Proposal Writer/Editor at Mitel
1-2001 - 1-2007
Web Editor at Lee Valley Tools Canada

Education

1996 - 1998
Diploma from Algonquin College of Applied Arts and Technology

More Information

Social Presence :

Prographics :

Exp : 27 Location : Ottawa, Ontario, Canada Job Level : Junior Designation : Senior Content Strategist at Extreme Networks
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Insights For Selling To Natasha

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natasha is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Natasha

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Natasha move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Natasha take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Natasha

Personality Compatibility


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