Natasha Norie Standard in

Natasha Norie Standard

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CEO and Founder at Eqwal
📍 United States

Natasha Norie Standard is a footwear innovator and the CEO of Norie Shoes and EQWAL Footing. A retired U.S. Army Major with over 20 years of logistics and Special Operations experience, she applies military-honed leadership to her entrepreneurial ventures. She holds a Masters in luxury management from SCAD and is a graduate of Italys prestigious Arsutoria School for footwear design.

Her passion for fashion began at age 12 with her first Vogue magazine, a love she carried through global military deployments. Natasha is committed to supporting her community through the Norie Foundation, which mentors high school students who have aged out of the foster care system. She is also a member of The Links, Inc., and Alpha Kappa Alpha Sorority, Inc.

Unique fact: Natasha served as an airborne paratrooper before channeling her tenacity and discipline into launching her own luxury footwear companies.

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Experience
29 Years
Current Role
CEO and Founder
Job Level
Leadership
Location
United States
Personality Overview

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Priorities

Topics Natasha cares about

Veteran Entrepreneurship
Leverages her 20+ years of military experience and discipline to build her companies. She participates in numerous veteran-focused incubators and accelerators like Bunker Labs and NYU APEX.
Footwear Innovation
Passionate about creating luxury shoes that are both stylish and comfortable, believing women shouldn't have to choose. She founded EQWAL to specifically design better combat boots for women.
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Career

Work history

3-2020
CEO and Founder
Eqwal
11-2018
CEO and Founder
Norie Shoes
11-2018
CEO and Creative Director
Norie Shoes
7-2016 - 11-2018
Global Supply Chain Manager
Williams-Sonoma, Inc.
11-1994 - 10-2014
MAJ (Retired) Skilled Logisitics Operator
United States Army
In the press

Media appearances

Founder's Secret: From $0 to $500K - Norie Shoes EQWAL Footing. Featured in YouTube
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Education
2017 - 2017
Footwear Pattern Making and Design
ARSUTORIA SCHOOL
2019 - 2019
EBV and V-WISE
Institute for Veterans and Military Families - IVMF
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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