Nathanael Roberts

Evaluator
DISC Type : Sdc

GTM Sales & Partnerships | Multifamily PropTech at Stealth AI Startup

San Francisco Bay Area, United States

Overview

Nathanael is a Go-to-Market sales and partnerships leader at Muvan AI, specializing in the AI and PropTech space for the multifamily industry. His experience includes senior roles at AppFolio and Juniper Square, where he consistently exceeded sales quotas. He holds a BA from UC Berkeley and is a licensed real estate agent.

Described by colleagues as diligent, passionate, and a hard worker, Nathanaels entrepreneurial spirit was evident from a young age. He is a member of Pavilion, a global community for high-growth leaders, indicating a strong commitment to professional development and networking.

As a middle schooler, he ran a profitable business reselling snacks and sodas out of his backpack, clearing over $2, 600 in profit.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in PropTech
His current role at Muvan AI focuses on applying AI to multifamily asset management, aiming to eliminate inefficiencies and help operators outperform the market.
Multifamily Operations
He frequently posts about the challenges and opportunities in multifamily asset management, from market trends to the limitations of traditional BI tools versus AI.
Sales Excellence
He has a proven track record of high performance, achieving President's Club at AppFolio and earning a "Challenger Fundamentals" sales certification.

Media Appearances

Nathanael has no verified media appearances

Work History

7-2025
GTM Sales & Partnerships | Multifamily PropTech at Stealth AI Startup
10-2022 - 7-2025
Sr. Account Executive at AppFolio, Inc.
6-2022 - 10-2022
Member at Pavilion
4-2022 - 9-2022
Account Director at Juniper Square
1-2020 - 7-2021
Account Executive at Point

Education

BA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco Bay Area, United States Job Level : N/A Designation : GTM Sales & Partnerships | Multifamily PropTech at Stealth AI Startup
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Insights For Selling To Nathanael

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathanael is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nathanael

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nathanael move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nathanael take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nathanael

Personality Compatibility


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