Naveen Ananthanarayanan

Sharpshooter
DISC Type : CD

Senior Project Manager at Tag

India

Overview

Naveen Ananthanarayanan is a marketing and communications professional with over two decades of experience, currently serving as a Senior Project Manager at Tag. He specializes in managing digital projects for major pharmaceutical clients. Colleagues describe him as passionate, analytical, and hardworking, with strong domain knowledge.


His recent AgilePM and Veeva Systems certifications highlight a strong commitment to continuous professional development in his specialized field.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Pharma Project Management
Manages day-to-day digital projects for pharmaceutical clients like Bristol-Myers Squibb and Moderna, focusing on EMEA, LATAM, and Canada.
Agile Methodologies
Recently became certified in AgilePM, demonstrating a focus on modern project management frameworks and their practical application.
Digital Marketing
Possesses extensive experience in digital strategy, branded content, and growing business units focused on digital engagement across multiple previous roles.

Media Appearances

Naveen has no verified media appearances

Work History

7-2021
Senior Project Manager at Tag
7-2019 - 8-2020
Head - Communications & Donor Affairs at Basavatarakam Indo-American Cancer Hospital
2-2018 - 7-2019
Head - Digital Marketing & Branded Content at Silly Monks Entertainment Ltd.
7-2014 - 10-2017
Senior Brand Services Director - Digital at FCB Ulka
5-2013 - 7-2014
Senior Business Manager at Hogarth Studios India

Education

2004 - 2007
PG Diploma in Marketing Management from Indira Gandhi National Open University
1997 - 1998
PG Diploma in Advertising & Marketing Communications from National Institute of Advertising

More Information

Social Presence :

Prographics :

Exp : 11 Location : India Job Level : Middle Designation : Senior Project Manager at Tag
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Insights For Selling To Naveen

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naveen is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Naveen

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Naveen move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Naveen take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Naveen

Personality Compatibility


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