Surya Dev Soni

Activist
DISC Type : Cd

Growth Marketing at Emergent

Bangalore Urban, Karnataka, India

Overview

Surya Dev Soni is a growth marketing professional at Emergent, specializing in executing multi-channel campaigns, B2B data enrichment, and Account-Based Marketing (ABM). A graduate of the International Institute of Business Studies, he is skilled in leveraging tools like LinkedIn Sales Navigator and HubSpot to accelerate business growth. His colleagues have commended his ability to continuously improve.

Beyond his marketing career, Surya has a keen interest in creative arts and competitive challenges. He has demonstrated this through his participation and success in various competitions outside of his professional work, showcasing a well-rounded and engaged personality.

Unique fact: Surya is an award-winning photographer, having won an on-the-spot DSLR photography competition.

Personality Overview

Meticulous

Logical And Quick

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

B2B Data Enrichment
His experience at Even and Emergent focuses on using data mining, enrichment, and scraping to identify and nurture leads, fueling business growth.
Go-to-Market Strategy
He has conducted market research and segmentation to inform GTM strategies and has experience with multi-channel marketing campaigns at companies like MoveInSync.
Generative AI
He holds a certification in "Generative AI for Product Managers" and lists Gen AI as a key skill, indicating a strong interest in its application in marketing.

Media Appearances

Surya has no verified media appearances

Work History

9-2025
Growth Marketing at Emergent
11-2024 - 6-2025
Product Marketing Management at MoveInSync
10-2024 - 3-2025
Operations at Pavilion
10-2023 - 1-2024
Data Enrichment - B2B - ABM at Even
6-2023 - 7-2023
Customer Experience Manager & Sales at cure.fit (cult.fit)

Education

8-2022 - 10-2024
PGDM from International Institute of Business Studies - IIBS, Bengaluru
6-2019 - 5-2022
Bachelor of Business Administration - BBA from Ranchi University, Ranchi

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bangalore Urban, Karnataka, India Job Level : N/A Designation : Growth Marketing at Emergent
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Insights For Selling To Surya Dev

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Surya Dev is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Surya Dev

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Surya Dev move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Surya Dev take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Surya Dev

Personality Compatibility


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